Marketing Plan
Why Choose Ski Colorado Real Estate?
Ski Colorado Real Estate comes with a unique skill set that the majority of other realtors probably don’t have. Since Laura has a background in computers, is an investor, owned a vacation management company, and owns a real estate company, she has a broad set of skills to assist you in selling your property.
Laura has been involved in just about every type of real estate transaction: land, new construction, commercial, condos, townhomes, duplexes, and single family homes. She’s helped international clients and been involved with both IRA investments and 1031 exchanges.
One major differentiator is Google Adwords. Laura will target campaigns and all traffic directly to your property specific listing, not just to a real estate website. With her computer skills she can run multiple ads, highlight specific keywords and target your property.
Laura constantly monitors and watches market activity to help you be informed of the most up to date statistics. This helps to not “guess” at what might be a good asking price, which can shift based on the data. Laura’s background also stands strong when it comes time for negotiations. Armed with data and knowledge, she can go to bat for you to ensure you get the most competitive price available. She’ll also walk you through each step to ensure you thoroughly understand all of the aspects of selling your property.
Advertising
Marketing your home is key to a successful sale. With Laura’s computer knowledge, she can utilize many means to not only advertise your property, but then analyze the data to see what is or is not working. Here are only a few of the ways your property will be highlighted:
Featured: Your property will be featured on the home page of Ski Colorado Real Estate
Publications: You would be advertised in the Mountain Homes Illustrated magazine – the go to resource for anyone looking for a hard copy real estate guide in Summit County.
Maximum Realtor Exposure: Your property would be sent to all realtors in Breckenridge through a featured email blast. This puts the property on their radar listing unique features they may not have known about.
Pro Photography: We all know pictures sell. Your home will have a pro HD photography tour taken of your home. If the type of property would benefit from twilight photography, that will done as well.
Videos: A custom video will be taken of your property and featured on Youtube. Depending on the property, drone photography will be taken as well as utilizing Matterport technology to showcase your property from a 360 degree view from each room.
CLHMS: Since Laura is an exclusive member of the Certified Luxury Home Market Specialist group (as a million dollar guild member), she has access to advertise your property to an elite group of investors and second home owners looking to purchase in Summit County.
Communication
One advantage Ski Colorado Real Estate has over other larger firms is the ability to be quick and responsive. We are all busy, but it is a necessity to be in communication, especially when it comes to your investment. Laura will:
- Try to be very efficient and quick in answering any and all questions you may have and explain things in simple terms to help make the process as simple and smooth as possible.
- Forward all feedback received from each showing (she solicits the realtors for this feedback).
- Give a checklist of items that need to happen once your property is listed. She’ll stay on top of all deadlines and help you understand thoroughly each step of the process. She has taken surveys that test people’s natural attributes – she constantly is ranked in the top 5% for being detailed and thorough, a very good thing when it comes to transactions of this magnitude!
Staging Properties
Laura has extensive experience helping owners stage their properties to show the best they can. This can be simple changes, such as updating comforters, curtains, and artwork, or can be a little more involved with new paint and few keys pieces of furniture. If you just do soft staging (curtains, comforters, pillows, artwork), she can let you borrow items thus not costing you anything. To see the power of staging and some before and after photos, visit our Staging Properties page.
Marketing Sites
Your property will be featured on some of the well-known sites such as Zillow.com and Realtor.com. In addition, you’ll be featured on many realty sites such as the ones below, plus many more!
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